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Customer.io

Customer.io is a customer engagement platform used to trigger personalized emails, in-app messages, SMS, and push notifications based on real-time behavioral data. Growth, product, and lifecycle teams rely on it to deliver the right message at the right moment.

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Overview

PixieBrix connects to Customer.io and brings messaging and lifecycle actions into the flow of work, so teams can reference campaigns, understand customer state, and trigger messaging directly from the tools they already use. Customer.io remains the messaging engine; PixieBrix makes it accessible everywhere.

Actions

Surface Customer Messaging Context Anywhere

PixieBrix displays Customer.io context - user state, segments, campaign membership, and recent messages - inside tools like Zendesk, Salesforce, Slack, analytics dashboards, or internal apps.

Trigger Lifecycle Messaging in the Flow of Work

Teams can kick off Customer.io messages or workflows directly from support tickets, product reviews, or customer records - without navigating to Customer.io.

Coordinate Support, Product, and Lifecycle Actions

Support and product teams can trigger follow-ups, nudges, or educational messages when specific events occur, keeping communication aligned with real customer needs.

Unify Messaging Across Tools

Customer.io actions become available across the browser, ensuring consistent messaging decisions regardless of where teams work.

Benefits

Faster, More Relevant Customer Communication

Messages are triggered based on real context - not delayed handoffs - improving engagement and outcomes.

Better Alignment Across Teams

Support, product, and growth teams work from the same customer context and trigger messaging collaboratively.

Reduced Context Switching

PixieBrix eliminates the need to jump between Customer.io and other tools, keeping teams focused.

More Consistent Customer Experiences

Lifecycle messaging stays timely, relevant, and coordinated across the entire customer journey.