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Klaviyo

Klaviyo is a customer engagement platform used to power personalized email and SMS campaigns based on customer behavior, purchases, and lifecycle signals. Ecommerce, growth, and retention teams rely on Klaviyo to drive revenue through timely, relevant messaging.

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Overview

PixieBrix connects to Klaviyo and distributes lifecycle context across the browser, so teams can understand customer state and trigger messaging actions directly from where work is happening. Klaviyo remains the messaging engine; PixieBrix brings it into the flow of work.

Actions

Surface Customer Messaging Context Anywhere

PixieBrix displays Klaviyo customer profiles, segments, event history, and recent messages inside tools like Shopify, Zendesk, Salesforce, Slack, Gmail, analytics dashboards, or internal apps.

Trigger Email and SMS Actions in the Flow of Work

Teams can kick off Klaviyo flows or campaigns directly from support tickets, order views, or customer records - without opening Klaviyo.

Coordinate Support, Ecommerce, and Marketing Workflows

Support and CX teams can trigger follow-up emails or SMS when an issue is resolved, an order is delayed, or a customer needs proactive outreach.

Unify Lifecycle Signals Across Tools

Klaviyo insights become available wherever teams work, ensuring consistent decisions across marketing, support, and operations.

Benefits

Lifecycle Messaging Where Decisions Are Made

Teams don’t wait for separate processes to send the right message. Klaviyo actions happen the moment insight appears.

Faster, More Relevant Customer Communication

Messages are triggered based on real-time context - improving engagement, retention, and revenue.

Better Alignment Across Teams

Marketing, support, and operations work from the same customer lifecycle signals, reducing misfires and duplicated outreach.

Reduced Context Switching

PixieBrix eliminates the need to jump between Klaviyo and other systems, keeping teams focused.

More Consistent Customer Experiences

Customers receive timely, relevant communication aligned with their actual experience - not delayed workflows.